Written by Dante Uzel on 27 July 2024 08:33
Infinite Reality (has announced a strategic partnership with the Global Esports Federation . The company joins Tencent, Amazon, and MGM Studios as a Global Partner of the GEF. This collaboration aims to integrate iR’s technology and sports media ecosystem, including ReKT Global (owners of Rogue and Carolina Royal Ravens), with GEF’s global network. According to release, The goal is to enhance fan engagement and drive revenue through new virtual programming and commerce opportunities.
As part of the five-year agreement, iR will be GEF’s Global Partner for Immersive Experiences. The partnership will focus on creating multilingual, interactive digital twins of GEF’s events, accessible on iOS, Android, and web platforms. This will allow fans to participate in GEF events remotely and interact with others year-round, overcoming geographical and language barriers.
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“This partnership comes at a time when innovative technologies are rapidly transforming how sports fans, especially younger generations, engage and transact with their favorite teams and athletes. As the world turns its attention to Paris and the Olympic games, most of us, who cannot be there in person, will look to virtual experiences to bring us closer to the action,” said John Acunto, co-founder and CEO of Infinite Reality. “Together, Infinite Reality and the Global Esports Federation can play a vital role in pushing the limits of what is expected and redefine what it means to be a fan.”
Tags: Infinite Reality
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