Kia X LEC Partnership Extended

12 January 2024 17:08

Source: KIA

KIA renewed its partnership with LEC. The partnership is extended for another 3 years. KIA logo will be displayed across events. The partnership began in 2018.

Charlie Allen, Director of Commercial Partnerships EMEA at Riot Games stated "Our partnership not only demonstrates Kia's commitment to esports, but it also contributes to the sustainability of the LEC as a whole. Strengthening key relationships such as this one enables us to remain at the forefront of innovation and creativity and continue bringing fun and enjoyable experiences to our fans."

Tags: Kia LEC

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