KitKat X LoL Partnership Extended

Business

10 January 2024 17:35

Riot Games announced the extension of the KitKat partnership. The partnership is extended for another 3 years. KitKat will stay as the main sponsor of the LEC, EMEA Masters and ERL events. The partnership between parties began in 2020.

Charlie Allen, Director, Commercial Partnerships EMEA at Riot Games stated “We’ve loved watching the team at KitKat immerse themselves into our fandom, and they have become a brand that is integral to our leagues and tournaments across the EMEA region. Their expansion into the gaming and esports industry and their continued support truly shows the longevity of esports in EMEA.”

Tags: KitKat League of Legends

Share:

Sources:

Report mistake Submit news

Related news

View All

LEC Rivals Challenge: How to Earn Points, All Prizes, and Everything You Need to Know

===== TL;DR ===== * Riot Games has launched the LEC Rivals Challenge on its FTW platform, running March 28 to...

More

Mar 24, 2026

CBLOL Earns Second Worlds 2026 Slot as Riot Admits Original Split Announcement Was Incomplete

TL;DR * CBLOL has been granted an additional slot for League of Legends Worlds 2026, bringing the tournament to 19...

More

Mar 23, 2026

LEC Spring Split 2026 Guide: Roadtrips to Madrid and Paris, Best-of-Three Format and MSI Qualification Explained

TL;DR * The LEC Spring Primer 2026 kicks off March 28th with a best-of-three regular season running over seven weeks,...

More

Mar 09, 2026

Leagues.gg Breaks Silence on NLC Payment Delays, Caster Releases and 2026 Format Changes

TL;DR * Leagues.gg has issued a public statement addressing late payments to NLC broadcast talent, citing a failure to secure...

Drama

Feb 19, 2026

Cloud9 X PAGODA Snacks Partnership Extended

Cloud9 just locked down a fresh extension with PAGODA Snacks. The North American org announced the news across its social...

Business

Jan 22, 2026

KitKat X LoL Partnership Extended

Business

10 January 2024 17:35

Tags: KitKat League of Legends

Riot Games announced the extension of the KitKat partnership. The partnership is extended for another 3 years. KitKat will stay as the main sponsor of the LEC, EMEA Masters and ERL events. The partnership between parties began in 2020.

Charlie Allen, Director, Commercial Partnerships EMEA at Riot Games stated “We’ve loved watching the team at KitKat immerse themselves into our fandom, and they have become a brand that is integral to our leagues and tournaments across the EMEA region. Their expansion into the gaming and esports industry and their continued support truly shows the longevity of esports in EMEA.”

Share:

Sources:

Report mistake Submit news