KitKat X LoL Partnership Extended

KitKat X LoL Partnership Extended

Business

10 January 2024 17:35

Riot Games announced the extension of the KitKat partnership. The partnership is extended for another 3 years. KitKat will stay as the main sponsor of the LEC, EMEA Masters and ERL events. The partnership between parties began in 2020.

Charlie Allen, Director, Commercial Partnerships EMEA at Riot Games stated “We’ve loved watching the team at KitKat immerse themselves into our fandom, and they have become a brand that is integral to our leagues and tournaments across the EMEA region. Their expansion into the gaming and esports industry and their continued support truly shows the longevity of esports in EMEA.”

Tags: KitKat League of Legends

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