Lexus Partners with Ultimate Madden Bowl

Business

30 January 2024 16:58

Lexus has been named the official presenting partner for the Ultimate Madden Bowl, the major Madden esports event of the year, coinciding with the Super Bowl in February 2024. Lexus will be prominently featured in all event broadcasts. The event will have a $1m prize pool for the participants. Greg Kitzens stated “Innovation and performance are the core of Lexus’s culture. The MCS captures both of these values in the virtual arena for the next generation of athletes."

Tags: Ultimate Madden Bowl

Share:

Sources:

Report mistake Submit news

Related news

View All

Xbox Revenue Falls 10% Quarter-Over-Quarter in First Earnings Under Asha Sharma's Leadership

TL;DR * Microsoft's Q3 FY2026 earnings report shows Xbox revenue at $5.34 billion, down 10.4% from $5.96 billion the previous...

Business

Apr 30, 2026

BNK FearX's Diable Faces LCK Trade Deadline After Youth Demotion

TL;DR * BNK FearX's 18-year-old mid laner Diable was demoted to the youth roster on April 28 following a missed...

Business

Apr 29, 2026

Xbox's Asha Sharma Confirms Memory Shortage Will Impact Project Helix Price and Availability

TL;DR * Xbox CEO Asha Sharma has admitted that the global memory shortage crisis will directly affect Project Helix's pricing...

Business

Apr 29, 2026

Steam Machine Launch Is "Close" Says Valve, But Memory Shortages and Pricing Remain Unresolved

TL;DR * Valve has told IGN the Steam Machine launch is "close" with news coming "soon," but has provided no...

Business

Apr 28, 2026

Assassin's Creed Hexe Loses 50 Developers as New Leadership Reshapes the Project

TL;DR * Approximately 50 developers have been moved from Assassin's Creed Hexe to Ubisoft's Interproject team, a holding group where...

Business

Apr 28, 2026

Lexus Partners with Ultimate Madden Bowl

Business

30 January 2024 16:58

Tags: Ultimate Madden Bowl

Lexus has been named the official presenting partner for the Ultimate Madden Bowl, the major Madden esports event of the year, coinciding with the Super Bowl in February 2024. Lexus will be prominently featured in all event broadcasts. The event will have a $1m prize pool for the participants. Greg Kitzens stated “Innovation and performance are the core of Lexus’s culture. The MCS captures both of these values in the virtual arena for the next generation of athletes."

Share:

Sources:

Report mistake Submit news