Lexus Partners with Ultimate Madden Bowl

Lexus Partners with Ultimate Madden Bowl

Business

30 January 2024 16:58

Lexus has been named the official presenting partner for the Ultimate Madden Bowl, the major Madden esports event of the year, coinciding with the Super Bowl in February 2024. Lexus will be prominently featured in all event broadcasts. The event will have a $1m prize pool for the participants. Greg Kitzens stated “Innovation and performance are the core of Lexus’s culture. The MCS captures both of these values in the virtual arena for the next generation of athletes."

Tags: Ultimate Madden Bowl

Share:

Sources:

Report mistake Submit news

Related news

View All

adidas Will Kit Every Nation at the Esports Nations Cup

The Esports Foundation has named adidas the Official Kit Partner and a Global Partner of the inaugural Esports Nations Cup,...

Business

Jul 31, 2026

Nvidia's Third Price Hike Sends the AI Bill Straight to Gamers

Nvidia is reportedly raising graphics card prices for the third time this year, this time by 20% to 30%, according...

Business

Jul 31, 2026

EA Goes Private August 4, and the Hard Part Begins the Next Day

Electronic Arts has confirmed that its $55 billion acquisition by a Saudi-led consortium will close on August 4, after...

Business

Jul 31, 2026

EU Waves Through EA's $55B Sale

The European Commission has cleared the $55 billion acquisition of Electronic Arts led by Saudi Arabia's Public Investment Fund,...

Business

Jul 27, 2026

Ubisoft's Way Out of Its Crisis Might Just Be Its Own Back Catalogue

Ubisoft's CFO calmly explaining why a remake outperforms a brand-new game is, in context, one of the more revealing moments...

Business

Jul 27, 2026