McLaren X NEOM Partnership Expanded

Written by Dante Uzel on 14 November 2023 13:07

Source: McLaren Racing

McLaren Racing expanded its partnership with the Saudi Arabian city NEOM. According to the deal, NEOM is named as the Official Principal Partner of McLaren Shadow. The NEOM logo will be displayed on McLaren Shadow jerseys. Partnerships between NEOM and the esports industry have been criticized heavily over the years.

Neil Walker, Head of Esports and Gaming at McLaren Racing, stated “It’s great to re-launch the team with this new look and feel. I can’t think of a better way of doing it than with our new Official Principal Partner NEOM and our strong line-up of Lucas, Wilson, and Dani."

Tags: McLaren NEOM

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