McLaren X NEOM Partnership Expanded
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News/McLaren X NEOM Partnership Expanded
Business
14 November 2023 13:07
McLaren Racing expanded its partnership with the Saudi Arabian city NEOM. According to the deal, NEOM is named as the Official Principal Partner of McLaren Shadow. The NEOM logo will be displayed on McLaren Shadow jerseys. Partnerships between NEOM and the esports industry have been criticized heavily over the years.
Neil Walker, Head of Esports and Gaming at McLaren Racing, stated “It’s great to re-launch the team with this new look and feel. I can’t think of a better way of doing it than with our new Official Principal Partner NEOM and our strong line-up of Lucas, Wilson, and Dani."
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Business
14 November 2023 13:07
McLaren Racing expanded its partnership with the Saudi Arabian city NEOM. According to the deal, NEOM is named as the Official Principal Partner of McLaren Shadow. The NEOM logo will be displayed on McLaren Shadow jerseys. Partnerships between NEOM and the esports industry have been criticized heavily over the years.
Neil Walker, Head of Esports and Gaming at McLaren Racing, stated “It’s great to re-launch the team with this new look and feel. I can’t think of a better way of doing it than with our new Official Principal Partner NEOM and our strong line-up of Lucas, Wilson, and Dani."
McLaren Shadow has strengthened its F1 Sim Racing line-up with the addition of 19-year-old Jake Benham, marking a significant move...
Transfer Market
Jun 24, 2025
McLaren Racing has officially announced the departure of Lucas Blakeley from its McLaren Shadow F1 Sim Racing Team, bringing an...
Business
May 28, 2025
Logitech and McLaren partnered for a sim racing event. The prize pool of the event will be $30k. The event...
More
Jun 27, 2023
In a bold move marking a new chapter, esports organization Team BDS has officially rebranded as Shifters, a shift designed...
Business
Dec 16, 2025
NAVI has launched a special cashback card created with PrivatBank and Visa, giving players bonuses on the games and items...
Business
Dec 10, 2025