Savvy Games Group and Neom Signs MOU for Incubator Programs

Business

27 January 2026 06:12

Savvy Games Group and NEOM have inked a fresh memorandum of understanding. This partnership focuses on smoothing the transition for local game developers from early-stage incubation to more advanced acceleration phases.

The agreement connects Savvy's Nine66 Incubator Program directly with NEOM's Level Up Accelerator. Startups graduating from the incubator will now gain access to tailored resources, mentorship, and funding opportunities to help them scale up. Both organizations fall under the umbrella of the Saudi Public Investment Fund.

Amr Sager, chief of staff at Savvy Games Group, highlighted the rapid expansion of the industry. "As the games industry continues to grow at a rapid pace in Saudi Arabia, there is an increasing number of programs and initiatives designed to help emerging studios and entrepreneurs to build, run, and scale their businesses," he said. Sager added that this collaboration is about fostering better coordination. "This momentum is encouraging, and the next step would be to create stronger synergy and alignment across these efforts, so that the journey is smoother and clearer for startups to identify and source the support they need. This is what our partnership with Neom is really about, and we look forward to working with the team to continue empowering Saudi studios and game makers.”

From NEOM's side, Toby Evan-Jones, head of gaming and executive director, expressed enthusiasm for the joint effort. "Neom Gaming is proud to play a role in nurturing the Kingdom’s gaming ecosystem, in line with the National Gaming and Esports Strategy. From sparking interest within high schools, to investing into young gaming studios via the Level Up accelerator, it’s immensely satisfying to see the green shoots of a viable self-sustaining industry appear. We share a joint view, with Savvy Games Group, that increasing coordination around the startup journey shall benefit all parties, not least the young game makers which we support. We couldn’t be more excited about this alignment."

Savvy Games Group, launched in 2021, has been actively investing in the global gaming market, including acquisitions and partnerships. NEOM, established in 2019 as part of the megaproject to create a futuristic economic zone in the northwest of the country, includes gaming as one of its key pillars. However, recent reports suggest challenges ahead for the broader NEOM initiative. Just a day before this MoU announcement, the Financial Times detailed how the project is undergoing significant downscaling, with adjustments to its ambitious plans like The Line city due to economic pressures and delays.

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Savvy Games Group and Neom Signs MOU for Incubator Programs

Business

27 January 2026 06:12

Tags: Savvy Games Group Neom

Savvy Games Group and NEOM have inked a fresh memorandum of understanding. This partnership focuses on smoothing the transition for local game developers from early-stage incubation to more advanced acceleration phases.

The agreement connects Savvy's Nine66 Incubator Program directly with NEOM's Level Up Accelerator. Startups graduating from the incubator will now gain access to tailored resources, mentorship, and funding opportunities to help them scale up. Both organizations fall under the umbrella of the Saudi Public Investment Fund.

Amr Sager, chief of staff at Savvy Games Group, highlighted the rapid expansion of the industry. "As the games industry continues to grow at a rapid pace in Saudi Arabia, there is an increasing number of programs and initiatives designed to help emerging studios and entrepreneurs to build, run, and scale their businesses," he said. Sager added that this collaboration is about fostering better coordination. "This momentum is encouraging, and the next step would be to create stronger synergy and alignment across these efforts, so that the journey is smoother and clearer for startups to identify and source the support they need. This is what our partnership with Neom is really about, and we look forward to working with the team to continue empowering Saudi studios and game makers.”

From NEOM's side, Toby Evan-Jones, head of gaming and executive director, expressed enthusiasm for the joint effort. "Neom Gaming is proud to play a role in nurturing the Kingdom’s gaming ecosystem, in line with the National Gaming and Esports Strategy. From sparking interest within high schools, to investing into young gaming studios via the Level Up accelerator, it’s immensely satisfying to see the green shoots of a viable self-sustaining industry appear. We share a joint view, with Savvy Games Group, that increasing coordination around the startup journey shall benefit all parties, not least the young game makers which we support. We couldn’t be more excited about this alignment."

Savvy Games Group, launched in 2021, has been actively investing in the global gaming market, including acquisitions and partnerships. NEOM, established in 2019 as part of the megaproject to create a futuristic economic zone in the northwest of the country, includes gaming as one of its key pillars. However, recent reports suggest challenges ahead for the broader NEOM initiative. Just a day before this MoU announcement, the Financial Times detailed how the project is undergoing significant downscaling, with adjustments to its ambitious plans like The Line city due to economic pressures and delays.

More:BNK FEARX Appoints Yoo Hee-ji as General Manager

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