Written by Dante Uzel on 07 September 2024 00:59
Saudi Arabia’s Public Investment Fund (PIF) plans to transfer its games-related assets to its subsidiary, Savvy Games Group, potentially starting in 2025. This move is part of a broader strategy to enhance the use of intellectual property (IP) across the Middle East, according to a representative from Savvy Games Group speaking to Nikkei.
The PIF is expected to shift its focus from merely investing in the gaming sector to engaging in more active collaborations, though specific details on these collaborations have yet to be clarified.
Nikkei highlighted the example of Qiddiya Investment Company, also owned by the PIF, which recently announced a Dragon Ball theme park in Saudi Arabia. This type of initiative, according to the report, is indicative of the kind of projects that are likely to increase in the future.
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Savvy Games Group has also been in discussions with Japanese gaming companies about how it can assist them in entering the Saudi Arabian and broader Middle Eastern and North African markets. These talks include exploring opportunities for collaboration in games, esports, and IP, as well as providing support for localization efforts.
Tags: Savvy Games Group
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