Written by Dante Uzel on 17 July 2024 16:53
Muller & Phipps East Group Holdings has completed the acquisition of all assets belonging to MENA gaming and esports agency Power League Gaming. According to release this acquisition will enable Muller & Phipps to expand PLG’s operations in Dubai and aims to enter the Saudi Arabian market by Q4 2024. PLG’s current management, including CEO Matthew Pickering, will remain in charge under the new ownership. The move is part of Muller & Phipps' strategy to bolster its presence in the gaming and esports sector across the MENA region.
Founded in 2017, Muller & Phipps Group is a telecom distributor based in Saudi Arabia and is affiliated with the multinational Getz Group. Recently, it has expanded its portfolio to include Pedigri Technologies, a technology solutions company. Meanwhile, Power League Gaming, headquartered in Dubai, specializes in managing esports activities in the MENA region, creating gaming content, and hosting events from its expansive 10,000 sqft esports production studios. Since its inception in 2014, PLG has collaborated with prominent entities such as Tencent, Lenovo, Electronic Arts, and Riot Games.
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CEO of Muller & Phipps Middle East Group Holdings, Trevor Price stated “As part of The Getz Group of companies, we are rooted in seeking out new business verticals that we see huge growth potential in. The gaming and esports category is becoming a staple part of bluechip consumer brand marketing strategies across the world, and the space for us to establish ourselves as the lead partner for strategy and content in MENA is wide open. With Power League Gaming we see market experts who have grown rapidly and who have the talent and drive to take the business and the category itself to the next level across our region. We are excited to launch into Saudi Arabia later this year and to offer local clients the latest and most commercially sound esports and gaming strategies in the field.”
Tags: Power League Gaming
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