NASCAR Creator Series Announced

Business

29 October 2025 16:43

NASCAR is teaming up with entertainment company Night to launch a new esports initiative designed to bridge the gap between motorsport and online entertainment. The NASCAR 25 Creator Series will feature eight popular content creators competing in a virtual racing league for a share of a $100,000 prize pool.

The lineup includes TimTheTatman, CouRageJD, YourRAGE, Emiru, ExtraEmily, Agent00, RayAsianBoy, and StableRonaldo, each set to showcase their skills in NASCAR 25, the upcoming sim racing title developed by iRacing Studios.

The competition will span four events running from October 2025 through February 2026, with the opening race scheduled for October 29th. NASCAR driver and Twitch regular Carson Hocevar will make a guest appearance in the first event.

Beyond the main prize pool, an additional $20,000 in performance bonuses will be awarded throughout the series.

Nick Rend, NASCAR’s Vice President of Interactive and Emerging Platforms, emphasized the initiative’s goal of introducing new audiences to motorsport through familiar online personalities.

“The NASCAR 25 Creator Series is about connecting the next generation of fans to the sport through the voices and personalities they already love online,” Rend said. “By bringing together top-tier gaming talent with NASCAR’s high-speed action, we’re creating an entertainment platform unlike anything else in motorsports.”

The series builds on NASCAR’s ongoing involvement in esports. The organization has long collaborated with iRacing, which also hosts the eNASCAR Coca-Cola iRacing Series. Earlier this month, Steven Wilson secured his second championship title in that competition, earning a $100,000 prize.

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Tags: NASCAR

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