NASCAR Creator Series Announced

Business

29 October 2025 16:43

NASCAR is teaming up with entertainment company Night to launch a new esports initiative designed to bridge the gap between motorsport and online entertainment. The NASCAR 25 Creator Series will feature eight popular content creators competing in a virtual racing league for a share of a $100,000 prize pool.

The lineup includes TimTheTatman, CouRageJD, YourRAGE, Emiru, ExtraEmily, Agent00, RayAsianBoy, and StableRonaldo, each set to showcase their skills in NASCAR 25, the upcoming sim racing title developed by iRacing Studios.

The competition will span four events running from October 2025 through February 2026, with the opening race scheduled for October 29th. NASCAR driver and Twitch regular Carson Hocevar will make a guest appearance in the first event.

Beyond the main prize pool, an additional $20,000 in performance bonuses will be awarded throughout the series.

Nick Rend, NASCAR’s Vice President of Interactive and Emerging Platforms, emphasized the initiative’s goal of introducing new audiences to motorsport through familiar online personalities.

“The NASCAR 25 Creator Series is about connecting the next generation of fans to the sport through the voices and personalities they already love online,” Rend said. “By bringing together top-tier gaming talent with NASCAR’s high-speed action, we’re creating an entertainment platform unlike anything else in motorsports.”

The series builds on NASCAR’s ongoing involvement in esports. The organization has long collaborated with iRacing, which also hosts the eNASCAR Coca-Cola iRacing Series. Earlier this month, Steven Wilson secured his second championship title in that competition, earning a $100,000 prize.

More:Team Vitality Partners with Skin.Land

Tags: NASCAR

Share:

Sources:

Report mistake Submit news

Related news

View All

NASCAR Console License Acquired by iRacing

iRacing has revealed its acquisition of the license for NASCAR console racing games. This agreement involves the transfer of rights...

Business

Oct 06, 2023

Bungie Is Killing What Works to Save What Flopped

According to rumors, Bungie is about to start another layoff round. It looks like Sony is winding down its proven...

Business

May 22, 2026

Embracer Separates Fellowship Entertainment

Embracer Group announced that the Fellowship Entertainment will be a separate public company. Embracer did this several times before, it's...

Business

May 21, 2026

The Esports World Cup's Paris Move Breaks Its Riyadh Promise

Well, honestly 6 months ago this was unthinkable, but here we are. The Esports World Cup relocating to Paris, and...

Business

May 20, 2026

Sony's PlayStation PC Reversal Is Jim Ryan's Plan Dying

Hermen Hulst told staff at a Monday morning town hall that PlayStation's single-player games are going back to console-exclusive. Which...

Business

May 19, 2026

NASCAR Creator Series Announced

Business

29 October 2025 16:43

Tags: NASCAR

NASCAR is teaming up with entertainment company Night to launch a new esports initiative designed to bridge the gap between motorsport and online entertainment. The NASCAR 25 Creator Series will feature eight popular content creators competing in a virtual racing league for a share of a $100,000 prize pool.

The lineup includes TimTheTatman, CouRageJD, YourRAGE, Emiru, ExtraEmily, Agent00, RayAsianBoy, and StableRonaldo, each set to showcase their skills in NASCAR 25, the upcoming sim racing title developed by iRacing Studios.

The competition will span four events running from October 2025 through February 2026, with the opening race scheduled for October 29th. NASCAR driver and Twitch regular Carson Hocevar will make a guest appearance in the first event.

Beyond the main prize pool, an additional $20,000 in performance bonuses will be awarded throughout the series.

Nick Rend, NASCAR’s Vice President of Interactive and Emerging Platforms, emphasized the initiative’s goal of introducing new audiences to motorsport through familiar online personalities.

“The NASCAR 25 Creator Series is about connecting the next generation of fans to the sport through the voices and personalities they already love online,” Rend said. “By bringing together top-tier gaming talent with NASCAR’s high-speed action, we’re creating an entertainment platform unlike anything else in motorsports.”

The series builds on NASCAR’s ongoing involvement in esports. The organization has long collaborated with iRacing, which also hosts the eNASCAR Coca-Cola iRacing Series. Earlier this month, Steven Wilson secured his second championship title in that competition, earning a $100,000 prize.

More:Team Vitality Partners with Skin.Land

Share:

Sources:

Report mistake Submit news