Written by Dante Uzel on 27 November 2024 01:04
Source: Ninjas in Pyjamas
NIP Group has teamed up with The9’s subsidiary, China Crown, to transform the upcoming video game MIR M into a competitive esports title.
Through this partnership, NIP Group will collaborate with The9 to develop a commercialized tournament ecosystem around MIR M, while also boosting the game’s market presence ahead of its release. MIR M is a new version of the classic MMORPG MIR, developed after China Crown secured the exclusive publishing rights for the game from Wemade in May 2024. China Crown’s parent company, The9, is well-known for publishing popular titles in China, such as World of Warcraft and MU Online.
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NIP Group plans to leverage its global esports expertise, event production capabilities, and social media resources in combination with The9’s established player base to promote the game. Both companies aim to create a highly commercialized tournament ecosystem around MIR M and will also join forces on marketing efforts to drive its success.
Formed in 2023 through a merger between Ninjas in Pyjamas and the Chinese esports brand ESV5, NIP Group recently went public with an IPO on the NASDAQ. In September 2024, the company also launched a game publishing division focused on esports titles, as well as mini-games for social media, mobile, and PC platforms.
Tags: NiP
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