Al Nassr Partners with Mkers

Business

25 November 2024 13:29

Al Nassr has announced a partnership with the Italian esports organization Mkers, marking the club's official entry into esports competitions with EA FC 24. As part of the collaboration, Al Nassr has signed João Afonso ‘Jafonso’ Vasconcelos, one of the top EA FC players globally, who is the current Esports World Cup champion and a former eMLS winner.

Mkers will provide technical and competitive management, along with expertise in commercial strategy and marketing to help grow Al Nassr’s esports presence. This move is part of the club's broader strategy of acquiring high-profile names, following their headline-grabbing signing of Cristiano Ronaldo in 2023.

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CEO Guido Fienga commented, “It is an important step to continue the development of Al Nassr in a new field of play that is very popular with our fans. Excellence and innovation are at the heart of our strategy, and with Mkers and Jafonso, we aspire to be a winning team in major international competitions right away.”

Tags: Al Nassr Mkers

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