Written by Dante Uzel on 21 March 2024 06:44
Ninjas in Pyjamas and BYD, announced a new partnership. The partnership will focus on BYD's western expansion through Ninjas in Pyjamas. Ninjas in Pyjamas is already partnered with FILA, Zilliqa, Kingstone, and Red Bull. Nip entered into the Chinese market in 2022.
According to the release global business expansion and fostering cross-cultural ties within the esports community will be the core focus. Hicham Chahine, Co-CEO of NIP Group, shared his excitement about the expanded partnership, stated "We are delighted to further solidify our global strategic partnership with BYD, marking a thrilling new phase in our collaboration. BYD is an amazingly innovative automotive company. The fusion of BYD's innovation commitment and our esports community's passion forms a formidable alliance. We are geared up to reach unprecedented levels together."
Tags: Ninjas in Pyjamas BYD
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