Written by Dante Uzel on 11 December 2024 13:02
Prodigy Agency has launched Prodigy Solutions, a new division designed to assist game publishers and brands in navigating the esports industry. The new venture will provide consulting, influencer management, marketing strategies, and campaign execution.
Prodigy Solutions aims to leverage the agency's experience representing top esports players and personalities, including TenZ (VALORANT), ZywOo (Counter-Strike), ScreaM (VALORANT), and zen (Rocket League). The division will offer services such as strategic consulting for brands and publishers, influencer curation and management, and the creation and execution of marketing and creative campaigns. Additionally, Prodigy Solutions will handle contracting, reporting, and activations for various gaming and esports properties, including events, teams, and content initiatives.
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Jérôme Coupez, Founder and CEO of Prodigy Agency, stated: “Our unique position at the centre of gaming and esports has enabled us to build long-standing relationships with brands, publishers, clubs, players and creators around the world, delivering impactful, scalable campaigns that exceed expectations."
Tags: Prodigy
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