Street Fighter Partners with aespa
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News/Street Fighter Partners with aespa
Business
13 June 2025 14:04
Street Fighter 6 has officially teased its upcoming collaboration with K-pop girl group aespa, following an accidental in-game leak. Though official details are still under wraps, the leaks indicate the collaboration will involve character cosmetics, with the aespa brand prominently featured.
The K-pop group, consisting of members Karina, Giselle, Winter, and NingNing, gained widespread recognition after their 2020 debut with Black Mamba. Known for their futuristic concept blending virtual avatars and metaverse elements, aespa’s name derives from a combination of "Avatar X Experience" and "aspect."
The teaser comes after a mix-up in Street Fighter 6's game code revealed an aespa-themed outfit for the character Juri Han. Players quickly discovered the outfit, leading Capcom to temporarily disable the character selection for Juri in certain modes to address the accidental reveal.
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While Capcom has yet to announce any official details, fans can expect aespa-themed costumes for various Street Fighter characters, given the nature of the leaks. The collaboration marks aespa's first partnership with a gaming franchise, despite the group’s significant influence in both K-pop and virtual entertainment.
“Street Fighter 6” continues its tradition of crossovers, building on a 37-year legacy of partnerships with iconic franchises like Mega Man, Teenage Mutant Ninja Turtles, and Monster Hunter. Recently, Overwatch 2 launched skins inspired by Street Fighter characters, further cementing the growing connection between esports and pop culture.
The intersection of K-pop and esports has a long history, with one of the most notable examples being Riot Games' K/DA initiative in 2018. The virtual K-pop group, featuring League of Legends champions as band members, gained immense popularity, with their debut single “Pop/Stars” racking up over 100 million views within a month.
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