Written by Dante Uzel on 04 November 2024 12:31
Source: Team Falcons
Team Falcons has signed a five-year partnership with NEO Digital Banking, a local banking platform, aimed at enhancing the esports experience for fans and players in Saudi Arabia. This partnership will provide a digital banking service targeting younger audiences, although specific activations resulting from the collaboration have not yet been revealed. The agreement is expected to increase NEO’s brand presence within the esports and gaming community while strengthening ties between esports and financial institutions, ultimately boosting esports investments in the region.
NEO Digital Banking's logo will also appear on Team Falcons’ jerseys.
Founded in 2017, Team Falcons has quickly become one of the largest esports organizations in the Middle East. In addition to its partnership with NEO, the organization has commercial ties with brands like Barns coffee and Kudu fast food. Team Falcons also made headlines by winning the first-ever Esports World Cup Club Championship, part of a multi-title esports competition held in Riyadh, Saudi Arabia.
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Team Falcons’ CEO, Mossad Al-Dossary, commented on the partnership: “We are proud to partner with NEO, as it aligns with our vision of creating unique experiences for players and esports fans in the Kingdom.”
Tags: Team Falcons
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