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| _modificationDate | Datetime | 2024-07-09 5:24:23 PM |
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| _pageName | Page | Esportal Partners with Brand Metrics |
| _pageTitle | String | News/Esportal Partners with Brand Metrics
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| image | File | |  ESPORTAL BRAND METRIC PARTNER.png |
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| date | Datetime | | 2024-07-09 3:54:53 PM |
| author | Page | | Dante Uzel |
| category | List of String, delimiter: , | Transfer Market · Drama · Business · Companies · Hires · Investments · Mergers and Acquisitions · Sponsorships · More | Business |
| game | List of String, delimiter: , | Age of Empires · Apex Legends · Brawl Stars · Call of Duty · Counter Strike · Dota 2 · FIFA · Fortnite · Hearthstone · League of Legends · Mobile Legends · NBA 2K · Overwatch · PUBG · PUBG Mobile · Rainbow Six · Rocket League · Smash · Starcraft II · Valorant · Warcraft III · World of Warcraft · Wild Rift | |
| content | Text | | [[Companies/Esportal|Esportal]] has revealed a new collaboration with Brand Metrics, a SaaS platform specializing in digital advertising analytics. This partnership aims to enhance the measurement of advertising campaign effectiveness on the Esportal platform, delivering increased value to advertisers and clients. By leveraging Brand Metrics' tools, Esportal aims to offer comprehensive analytics that illustrate how advertising efforts resonate with their engaged audience. This includes gamers who spend significant time interacting within Esportal's community, participating in sponsored events, and playing games with friends.
Esportal stated by integrating Brand Metrics' capabilities to offer brand lift measurement, a crucial metric gauging the impact of advertising on consumer perception of products and services.
'''More:'''[[News/Dr Disrespect Removed from Rogue Company|Dr Disrespect Removed from Rogue Company]]
Anders Lithner, CEO of Brand Metrics, stated '''"Esportal's distinctive approach to content and its unconventional commercial model set it apart from other Brand Metrics users. This partnership has required innovative thinking and has been an enriching experience. Gaming's unique dynamics, particularly the monetisation of tournament sponsorships rather than traditional display ads, make this collaboration exceptionally rewarding. We are thrilled to establish a robust partnership with Esportal."''' |
1 row is stored for this page
| Field | Field type | Value |
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| source | Page | Exchange Wire |
| url | String | https://www.exchangewire.com/blog/2024/07/09/esportal-partners-with-brand-metrics-to-become-first-gaming-platform-to-offer-brand-lift-measurement/ |
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