Written by Dante Uzel on 05 April 2024 16:14
Juventus and OpTic Gaming have announced a partnership to connect traditional sports and esports, merging their global fanbases. OpTic Gaming, was named Esports Organization of the Year in 2022. The collaboration will feature joint social media campaigns, limited edition merchandise launches, and co-created video content. Additionally, both brands will engage in joint activations at live events. The partnership kicks off with four OpTic Gaming figures visiting Turin, including Seth "Scump" Abner, Hector "H3CZ" Rodriguez, Anthony "Methodz" Zinni, and Davis "Hitch" Edwards, who will explore Juventus' Allianz Stadium with exclusive access.
Hector Rodriguez, CEO of OpTic Gaming, stated “OpTic and Juventus are built on different foundations, but we share values in how we compete and foster communities with unmatched passion and engagement. We’re looking forward to making this partnership one that unites people, brings more fans into the GreenWall [OpTic's signature green wall], elevates Juventus, and makes OpTic a more global organisation than ever.”
Tags: OpTic Gaming
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