Written by Dante Uzel on 17 May 2024 18:17
Friendly Fire, formerly aka Esports Arena, is expanding its operations to Slovenia through franchising and sub-franchising. The company has secured a master franchise agreement for Slovenia, allowing it to open gaming venues in the country this year. Established in 2017, Friendly Fire is a Croatian gaming and esports cafe chain with existing cafes in Croatia, Bosnia and Herzegovina, Austria, and Mexico. In addition to its cafe business, Friendly Fire sells a gaming chair called the Master Seat and previously operated an esports team and produced PC peripherals.
The company has finalized an agreement to open its first franchise in Ljubljana, Slovenia's capital, with plans for two more locations in the city. The primary objective is to establish operations in Ljubljana before expanding to other cities in Slovenia, either through sub-franchising or company-owned operations.
Officials stated "We have new openings planned in Mexico, Slovenia, and Croatia, and we’re negotiating in several other countries. The interest and inquiries we receive daily are huge, as people see the results and profits from our existing locations. This year, our revenues are on track to quadruple compared to 2023."
Tags: Friendly Fire
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