Epic Games Store on iOS Rejected by Apple

Drama Business

05 July 2024 16:16

Epic Games stated that Apple rejected the Epic Games Store once again. According to reports, Apple has raised concerns regarding the design and placement of the “Install” button and the “In-app purchases” label in the Epic Games Store (EGS), finding them to be too similar to those used in the App Store.

In response, Epic Games stated that it adheres to naming and design guidelines used across popular iOS applications. According to Epic, these elements are designed to ensure clarity for mobile users, aligning with regulatory best practices for in-app purchase disclosures observed by all major app stores today.

More:Apple Drama Continues

Epic Games criticized Apple's rejection as arbitrary, obstructive, and potentially violating the Digital Markets Act (DMA). The company has communicated these issues to the European Commission and remains committed to launching the Epic Games Store on iOS in the EU within the coming months.

EU regulators recently accused Apple of violating the DMA, stating that its App Store rules restrict app developers from directing consumers to alternative channels for offers and content.

Epic Games sued Apple in August 2020 over App Store policies. They challenged Apple's restrictions on in-app purchases and the 30% fee Apple takes. Epic altered Fortnite to bypass Apple's payment system, which led to Apple removing the game from the App Store and Epic filing a lawsuit.

More:Epic Games VS Apple Again

The trial between Epic Games and Apple took place from May 3 to May 24, 2021. Judge Yvonne Gonzalez Rogers ruled in September 2021, prohibited Apple from blocking developers from informing users about other payment options within apps. Both Epic and Apple appealed. Justice Kagan denied Epic's emergency request to halt the ruling in August 2023. In January 2024, the Supreme Court denied both appeals, upholding the requirement for Apple to allow alternate payment systems in apps, marking a partial victory for Epic.

<a href=https://x.com/EpicNewsroom/status/1809179985682325649></a>

Tags: Epic Games Store Apple

Share:

Sources:

Report mistake Submit news

Related news

View All

RLCS Partners with Epic Games Store

The Rocket League Championship Series (RLCS) has announced a new partnership with the Epic Games Store for the 2026 season....

More

Nov 24, 2025

Apple Lost Antitrust Lawsuit

Apple has been found guilty of abusing its dominant position in the app distribution market, following a landmark ruling by...

More

Oct 27, 2025

Devs Want Alternative App Stores

A recent industry report suggests a growing wave of discontent among mobile game developers toward Apple and Google’s dominance over...

Drama

Oct 14, 2025

Epic Games Store Returns to Australia

Epic Games has confirmed that both the Epic Games Store and Fortnite will soon return to iOS devices in Australia,...

More

Aug 12, 2025

Apple Targeted by Brazil

Apple is under increasing regulatory scrutiny in Brazil as the country's top antitrust authority has recommended formal action against the...

Drama

Jul 07, 2025

Epic Games Store on iOS Rejected by Apple

Drama Business

05 July 2024 16:16

Tags: Epic Games Store Apple

Epic Games stated that Apple rejected the Epic Games Store once again. According to reports, Apple has raised concerns regarding the design and placement of the “Install” button and the “In-app purchases” label in the Epic Games Store (EGS), finding them to be too similar to those used in the App Store.

In response, Epic Games stated that it adheres to naming and design guidelines used across popular iOS applications. According to Epic, these elements are designed to ensure clarity for mobile users, aligning with regulatory best practices for in-app purchase disclosures observed by all major app stores today.

More:Apple Drama Continues

Epic Games criticized Apple's rejection as arbitrary, obstructive, and potentially violating the Digital Markets Act (DMA). The company has communicated these issues to the European Commission and remains committed to launching the Epic Games Store on iOS in the EU within the coming months.

EU regulators recently accused Apple of violating the DMA, stating that its App Store rules restrict app developers from directing consumers to alternative channels for offers and content.

Epic Games sued Apple in August 2020 over App Store policies. They challenged Apple's restrictions on in-app purchases and the 30% fee Apple takes. Epic altered Fortnite to bypass Apple's payment system, which led to Apple removing the game from the App Store and Epic filing a lawsuit.

More:Epic Games VS Apple Again

The trial between Epic Games and Apple took place from May 3 to May 24, 2021. Judge Yvonne Gonzalez Rogers ruled in September 2021, prohibited Apple from blocking developers from informing users about other payment options within apps. Both Epic and Apple appealed. Justice Kagan denied Epic's emergency request to halt the ruling in August 2023. In January 2024, the Supreme Court denied both appeals, upholding the requirement for Apple to allow alternate payment systems in apps, marking a partial victory for Epic.