Written by Dante Uzel on 19 August 2024 10:51
Source: Astralis
Steen Laursen, the Director of Communications at Astralis, has announced his departure from the role through a social media post. Laursen did not specify his future plans or whether he will remain in the esports sector but expressed his openness to new opportunities.
Before joining RFRSH, Laursen had a diverse career across various industries. He previously held communication positions with prominent Danish football clubs FC Copenhagen (FC København), Brøndby IF, and FC Nordsjælland. Additionally, he served as the Director of Communications at Endless Jewellery, a Danish jewelry brand.
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He stated "I'm stopping at Astralis. When I said yes 7 years ago to the challenge of building a brand in a relatively unknown industry, I didn't know much about gaming. However, I had solid industry experience from several senior positions in both communications, media and the commercial area, so after familiarizing myself with the ecosystem and the potential that others had seen long before me, I had no doubts. I was the fifth employee in an organization that has since grown to just under 80 employees. I have been involved in virtually everything in the organization with particular focus on the establishment and development of our various brands, all forms of stakeholder communication, PR and press, operation and development of own media, as well as the political and commercial area, including management of our strong media department. Both in Denmark and internationally, we have built solid brand awareness and filled arenas through strategic marketing and a strong, persistent presence in earned media across print, digital and flow media. With over 3 million followers across social media, we have built Denmark's largest team brand measured by followers, and we have launched our own live channel with up to 10,000 simultaneous Danish viewers."
Tags: Astralis
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