Valve to Remove Ads from The International

Business

28 August 2024 18:47

Valve has announced that The International 2024 will be free from in-game advertisements. This decision, revealed late last night, aims to enhance the viewing experience by eliminating what the company describes as "distracting elements."

Since its inception, The International, Valve's premier Dota 2 tournament, has largely been free from sponsorships. The most significant change in recent years came with the introduction of the "Road to TI," which allowed regional qualifiers to sell streaming rights to various studios, permitting them to incorporate sponsorships into their broadcasts. However, this did not extend to in-game content.

Valve's latest decision is driven by a desire to focus on showcasing the players and teams themselves rather than external advertisements. The company asserts that features such as team banners, base logos, player tags, sprays, emoticons, and chat-wheels have been misused as advertising platforms rather than celebrating the teams' identities.

More:Savvy Games Group Partners with Niantic

This policy shift will have immediate consequences for teams such as "BetBoom Team" and "1win Esports," whose names include betting sponsors. Historically, these teams have addressed this issue by abbreviating their names to "BB Team" and "1w Esports" respectively.

A notable change will be seen in the in-game spaces where sponsorships were previously allowed. Valve is removing the "sponsorship" area adjacent to player names, reinforcing their commitment to minimizing commercial influence during the tournament.

Tags: Valve

Share:

Sources:

Report mistake Submit news

Related news

View All

Valve at Crosshairs for Removing LBGTQ+ game

Valve has reportedly taken down the card game Flick Solitaire from the Russian version of Steam following a request from...

More

Nov 28, 2025

Valve Reveals Steam Machine, Steam Frame, and a new Steam controller

Valve has officially revealed three exciting new hardware products: a new Steam Frame VR headset, a next-gen Steam Controller, and...

Business

Nov 13, 2025

Valve Reveals Age Verification

Starting August 29, 2025, Steam users in the United Kingdom must verify their age to access Adult content on the...

More

Aug 29, 2025

The Valve Fremont on Geekbench

Valve’s long-rumored return to the living room may be on the horizon, as a new device dubbed the Valve Fremont...

More

Aug 21, 2025

Warband Mod Banned in South Korea

Valve has blocked access to a fan-made mod for Mount & Blade: Warband in South Korea after the country’s Game...

Drama

Jul 08, 2025

Valve to Remove Ads from The International

Business

28 August 2024 18:47

Tags: Valve

Valve has announced that The International 2024 will be free from in-game advertisements. This decision, revealed late last night, aims to enhance the viewing experience by eliminating what the company describes as "distracting elements."

Since its inception, The International, Valve's premier Dota 2 tournament, has largely been free from sponsorships. The most significant change in recent years came with the introduction of the "Road to TI," which allowed regional qualifiers to sell streaming rights to various studios, permitting them to incorporate sponsorships into their broadcasts. However, this did not extend to in-game content.

Valve's latest decision is driven by a desire to focus on showcasing the players and teams themselves rather than external advertisements. The company asserts that features such as team banners, base logos, player tags, sprays, emoticons, and chat-wheels have been misused as advertising platforms rather than celebrating the teams' identities.

More:Savvy Games Group Partners with Niantic

This policy shift will have immediate consequences for teams such as "BetBoom Team" and "1win Esports," whose names include betting sponsors. Historically, these teams have addressed this issue by abbreviating their names to "BB Team" and "1w Esports" respectively.

A notable change will be seen in the in-game spaces where sponsorships were previously allowed. Valve is removing the "sponsorship" area adjacent to player names, reinforcing their commitment to minimizing commercial influence during the tournament.

Share:

Sources:

Report mistake Submit news