FaZe Clan Partners with G FUEL

Business
02 September 2024 22:22
FaZe Clan and G FUEL have unveiled a new multi-year, multi-million-dollar sponsorship and licensing agreement. This deal is one of the largest in GameSquare’s history and includes an equity stake for FaZe Media in G FUEL, reflecting the shared values and commitment to community engagement between the two companies.
As part of the agreement, G FUEL will serve as the presenting sponsor for FaZe Clan’s Subathon, a month-long streaming event starting in September. The FaZe House will be renamed the "FaZe G FUEL House" during the event, paying tribute to G FUEL’s sponsorship of FaZe Clan’s original NYC house in 2014.
The partnership will also feature in-person collaborations and co-branded products, aiming to strengthen the connection between gaming culture and energy drinks. This marks FaZe Media's first long-term sponsorship deal.
"I've always felt that the original G FUEL and FaZe partnership was best-in-class, so working with Banks and the FaZe team to reignite this collaboration and deepen our relationship within our diverse community of fans, customers, creators, and partners is exciting. This comes at a perfect time; with FaZe pushing boundaries and nurturing the next generation of content creators, we are continuing to innovate with new products and categories to meet the needs of our evolving customer base. As our partnership takes shape, we're excited to drive engagement across the global gaming and creator communities," said G FUEL CEO Bryan Crowley.
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Business
02 September 2024 22:22
FaZe Clan and G FUEL have unveiled a new multi-year, multi-million-dollar sponsorship and licensing agreement. This deal is one of the largest in GameSquare’s history and includes an equity stake for FaZe Media in G FUEL, reflecting the shared values and commitment to community engagement between the two companies.
As part of the agreement, G FUEL will serve as the presenting sponsor for FaZe Clan’s Subathon, a month-long streaming event starting in September. The FaZe House will be renamed the "FaZe G FUEL House" during the event, paying tribute to G FUEL’s sponsorship of FaZe Clan’s original NYC house in 2014.
The partnership will also feature in-person collaborations and co-branded products, aiming to strengthen the connection between gaming culture and energy drinks. This marks FaZe Media's first long-term sponsorship deal.
"I've always felt that the original G FUEL and FaZe partnership was best-in-class, so working with Banks and the FaZe team to reignite this collaboration and deepen our relationship within our diverse community of fans, customers, creators, and partners is exciting. This comes at a perfect time; with FaZe pushing boundaries and nurturing the next generation of content creators, we are continuing to innovate with new products and categories to meet the needs of our evolving customer base. As our partnership takes shape, we're excited to drive engagement across the global gaming and creator communities," said G FUEL CEO Bryan Crowley.


GameSquare Holdings, Inc. announced several business developments and plans to host its Q4 2024 earnings conference call on April...
Business
Apr 01, 2025
FaZe Clan, has announced an expansion of its sponsorship deal with Rollbit, a major player in online gaming and...
Business
Aug 30, 2024
North American esports organization FaZe Clan is criticized for a tweet following the assassination attempt on Donald Trump. Before...
Drama
Jul 15, 2024
GameSquare has sold a 25.5% stake in FaZe Media for $9.5 million to an entity controlled by FaZe Media's CEO,...
Mergers and Acquisitions
Jun 18, 2024
GameSquare Esports announced the launch of FaZe Media. FaZe Media will be focused on reinvigorating the FaZe brand by...
Business
May 16, 2024