Written by Dante Uzel on 04 September 2024 22:29
Tel Aviv-based Odeeo has raised $5 million in funding to advance its development of audio advertisements for mobile games that do not interrupt gameplay. The company aims to offer advertisers a method to engage gamers with personalized, non-intrusive audio messages.
Odeeo’s approach focuses on integrating audio ads seamlessly into the gaming experience, addressing these issues.
Odeeo President Elad Stern highlighted the advantages of in-game audio ads over conventional pop-up interruptions. The company’s strategic investment supports its expansion efforts, particularly in North America, where it is growing its U.S. team. Stern, along with Dan Feldstein (VP of Marketing), James Kowan (Commercial Lead), and Kathleen Verdugo (Agency Sales Lead), has relocated from Tel Aviv to New York to spearhead these operations.
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“We are delighted to welcome Atinum Investments to the Odeeo family, and we’re excited that they share our vision for how the power of audio can evolve the gaming industry," said Amit Monheit, Odeeo CEO and co-founder.
This funding announcement follows Odeeo’s recent expansion into the MENA region through a partnership with Evolution Media Group and upcoming collaborations with Atinum to extend its presence in Asia, including Korea and Vietnam.
Tags: Odeeo
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