Written by Dante Uzel on 11 March 2025 17:07
Tilting Point has announced a new $150 million User Acquisition (UA) program designed to help developers scale their games and apps. This marks the publisher's third multimillion-dollar initiative, following similar projects in 2016 and 2018. With a deep understanding of the industry, Tilting Point has partnered with over 90 developers globally.
Among the first to join are Mythical Games, Begin, and a "soon-to-be-announced rapidly-growing web-based gaming hub," all of which have received the necessary financial support to scale effectively while maintaining their independence.
Tilting Point emphasized that it stands apart from traditional publishers, venture capitalists, and financial institutions without gaming expertise. The company offers a unique "non-dilutive funding model" that allows developers to scale without giving up ownership, while also providing access to veteran marketing experts for UA insights and best practices.
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“We know from our proven success with more than 200 games, how important our UA funds have been for developers. It’s a strong tool for developers looking to scale efficiently while allowing them to strategically utilize their available cash on other priorities," said Kevin Segalla, CEO of Tilting Point. “We are thrilled to be back where we belong, in this sector that we pioneered helping developers maximize growth without sacrificing equity, which we recognize as their most valuable asset.”
Tags: Tilting Point
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