A recent slip-up by Sega Sammy Holdings has unintentionally shed light on the sales performance of several of its biggest titles. The parent company of Sega briefly published internal sales data for 11 major games on its public website, only to remove the information shortly after. However, keen-eyed fans on the ResetEra forum, notably user “--R,” captured and reposted the figures before they were taken down.
The leaked data spans fiscal years 2020 through 2025 and offers a rare glimpse into Sega’s performance across key franchises, including Sonic, Persona, Like a Dragon (formerly Yakuza), Total War, and Shin Megami Tensei. Total sales numbers for each game have since been compiled, revealing some surprising trends.
Among the standout figures is the performance of Sonic Frontiers, which sold a striking 4.57 million units—outpacing newer entries in the Like a Dragon series. Sonic Superstars and Team Sonic Racing also performed well, moving 2.43 million and 3.50 million units, respectively. Sonic’s strong sales suggest that the character’s continued popularity—boosted in part by the success of the Sonic film adaptations—has translated into consistent game sales.
In contrast, recent entries in Ryu Ga Gotoku Studio’s Like a Dragon series have seen more modest success. Infinite Wealth sold 1.66 million units, while The Man Who Erased His Name reached just 960,000. Even Yakuza: Like a Dragon (Yakuza 7), released earlier in the console generation, sold 2.86 million units—a respectable figure but notably below expectations when compared to the franchise’s long-standing legacy.
Here’s a breakdown of the total sales across the eleven titles:
Persona 5 Royal – 7.25 million
Sonic Frontiers – 4.57 million
Team Sonic Racing – 3.50 million
Total War: Three Kingdoms – 3.21 million
Yakuza: Like a Dragon – 2.86 million
Sonic Superstars – 2.43 million
Total War: Warhammer 3 – 2.34 million
Shin Megami Tensei V – 2.11 million
Persona 3 Reload – 2.07 million
Like a Dragon: Infinite Wealth – 1.66 million
Like a Dragon: The Man Who Erased His Name – 960,000
The clear winner here is Persona 5 Royal, with over 7 million copies sold, reaffirming its position as one of Sega’s most valuable long-term titles. The strong performances from both Persona and Shin Megami Tensei also highlight Atlus’s growing global reach.
Meanwhile, the solid sales of the Total War games show continued interest in PC strategy, with both Three Kingdoms and Warhammer 3 surpassing two million units sold each.
Ultimately, the leak offers an unusual window into Sega’s internal metrics—and underscores the enduring commercial power of Sonic, even decades after his debut. It also raises questions about the momentum of the Like a Dragon series, which, while critically acclaimed, may be facing stiffer commercial competition than expected.
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