100 Thieves Partners with Demon Slayer

100 Thieves Partners with Demon Slayer

Business

02 September 2025 10:55

100 Thieves is teaming up with the beloved anime and manga franchise Demon Slayer for its latest apparel collection, set to drop on September 5.

Although full details of the collection have yet to be disclosed, fans eager to get their hands on the items early can access the release 15 minutes ahead of time by visiting the 100 Thieves official website.

Founded in 2017 by former professional Call of Duty player Matthew ‘Nadeshot’ Haag, 100 Thieves has carved out a niche as a gaming organisation with a strong focus on lifestyle branding. The North American esports outfit competes in major titles such as VALORANT, League of Legends, and Call of Duty, and recently expanded its competitive efforts into VALORANT Game Changers and Marvel Rivals. Earlier this year, it also entered the fighting game scene by signing its first player in the genre, Sean ‘Shine’ Simpson.

Billed as a "premium lifestyle brand for the gaming generation," 100 Thieves has built a reputation for bridging the gap between esports and culture through fashion and media. In May, the company dropped a collaborative collection with adidas Originals, featuring Olympic gold medallist and gamer Noah Lyles.

The upcoming Demon Slayer partnership isn’t the organisation’s first foray into anime-themed fashion. In 2022, 100 Thieves released an Attack on Titan capsule that generated significant attention, bolstered by a promotional video starring Co-owner Rachell ‘Valkyrae’ Hofstetter and popular VALORANT streamer Kyedae ‘kyedae’ Shymko.

Last year, the company also linked up with the Pokémon franchise, continuing its strategy of blending gaming culture with globally loved entertainment brands.

More:PUBG Partners with G-DRAGON

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100 Thieves Partners with Demon Slayer

Business

02 September 2025 10:55

Tags: 100 Thieves

100 Thieves is teaming up with the beloved anime and manga franchise Demon Slayer for its latest apparel collection, set to drop on September 5.

Although full details of the collection have yet to be disclosed, fans eager to get their hands on the items early can access the release 15 minutes ahead of time by visiting the 100 Thieves official website.

Founded in 2017 by former professional Call of Duty player Matthew ‘Nadeshot’ Haag, 100 Thieves has carved out a niche as a gaming organisation with a strong focus on lifestyle branding. The North American esports outfit competes in major titles such as VALORANT, League of Legends, and Call of Duty, and recently expanded its competitive efforts into VALORANT Game Changers and Marvel Rivals. Earlier this year, it also entered the fighting game scene by signing its first player in the genre, Sean ‘Shine’ Simpson.

Billed as a "premium lifestyle brand for the gaming generation," 100 Thieves has built a reputation for bridging the gap between esports and culture through fashion and media. In May, the company dropped a collaborative collection with adidas Originals, featuring Olympic gold medallist and gamer Noah Lyles.

The upcoming Demon Slayer partnership isn’t the organisation’s first foray into anime-themed fashion. In 2022, 100 Thieves released an Attack on Titan capsule that generated significant attention, bolstered by a promotional video starring Co-owner Rachell ‘Valkyrae’ Hofstetter and popular VALORANT streamer Kyedae ‘kyedae’ Shymko.

Last year, the company also linked up with the Pokémon franchise, continuing its strategy of blending gaming culture with globally loved entertainment brands.

More:PUBG Partners with G-DRAGON

Share:

Sources:

Report mistake Submit news

Related news

View All

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