Aonic Acquires Prime Insights

Mergers and Acquisitions

04 September 2025 15:55

In a strategic move aimed at expanding its technological footprint, international gaming group Aonic has acquired research technology firm Prime Insights in a deal valued "in excess" of $250 million. The acquisition marks Aonic’s largest to date and signals a major push into the research and data sector.

Prime Insights, known for its cutting-edge approach to programmatic data collection, will now become a key player in Aonic’s growing “tech vertical.” The company is expected to work closely with Exmox, another Aonic portfolio company that collaborates with gaming heavyweights such as Playrix, Zynga, and Paxie Games.

The integration of Prime Insights will contribute to the formation of a global platform that spans over 50 million consumers and supports 12 owned and operated consumer brands. Aonic says the combined platform will generate more than $300 million in annual revenue.

Paul Schempp, CEO and co-founder of Aonic, expressed strong enthusiasm for the acquisition, stating, “Prime Insights has rewritten the rules in programmatic data collection for consumer insights as a true disruptor in the highly competitive world of research technology. It is rare to come across such a brilliant tech entrepreneur as Benjamin, and as powerful a team as Prime Insights, so we couldn’t be happier to partner up."

Prime Insights founder Benjamin Ritzka will remain at the helm as CEO. Notably, Ritzka has reinvested a significant portion of the sale proceeds back into Aonic, becoming one of the group's largest shareholders. The company currently employs 120 staff across 17 countries.

More:Rainbow Six Siege X New Sets Revealed

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Aonic Acquires Prime Insights

Mergers and Acquisitions

04 September 2025 15:55

Tags: Aonic

In a strategic move aimed at expanding its technological footprint, international gaming group Aonic has acquired research technology firm Prime Insights in a deal valued "in excess" of $250 million. The acquisition marks Aonic’s largest to date and signals a major push into the research and data sector.

Prime Insights, known for its cutting-edge approach to programmatic data collection, will now become a key player in Aonic’s growing “tech vertical.” The company is expected to work closely with Exmox, another Aonic portfolio company that collaborates with gaming heavyweights such as Playrix, Zynga, and Paxie Games.

The integration of Prime Insights will contribute to the formation of a global platform that spans over 50 million consumers and supports 12 owned and operated consumer brands. Aonic says the combined platform will generate more than $300 million in annual revenue.

Paul Schempp, CEO and co-founder of Aonic, expressed strong enthusiasm for the acquisition, stating, “Prime Insights has rewritten the rules in programmatic data collection for consumer insights as a true disruptor in the highly competitive world of research technology. It is rare to come across such a brilliant tech entrepreneur as Benjamin, and as powerful a team as Prime Insights, so we couldn’t be happier to partner up."

Prime Insights founder Benjamin Ritzka will remain at the helm as CEO. Notably, Ritzka has reinvested a significant portion of the sale proceeds back into Aonic, becoming one of the group's largest shareholders. The company currently employs 120 staff across 17 countries.

More:Rainbow Six Siege X New Sets Revealed

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