"Faker" Partners with McDonald’s

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25 December 2025 17:09

T1 superstar Lee “Faker” Sang-hyeok has partnered with McDonald’s Korea for a holiday charity promotion centered around the fast food chain’s Lucky Burger.

The limited-time campaign features Faker as the main promoter, with McDonald’s Korea stating that purchases of the Lucky Burger during the event contribute to charitable donations. The company described the initiative as a way for customers to support giving through everyday meals.

In the advertisement, Faker is shown ordering the Lucky Burger, reacting positively after his first bite, and ending the spot with a thumbs up and McDonald’s well-known jingle. The ad quickly gained attention among League of Legends fans across South Korea.

The collaboration sparked strong reactions online, with many fans saying they plan to support the campaign by purchasing the Lucky Burger throughout the event period.

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Faker’s appearance highlights his continued influence beyond esports. The long-time LCK veteran has worked with numerous major brands in South Korea, reflecting his mainstream popularity. In the past, he even received a signature ice cream flavor from a domestic confectionery company.

The McDonald’s partnership adds to the growing trend of esports figures collaborating with global food brands, particularly during seasonal promotions.

Tags: McDonald’s League of Legends Faker

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