Written by Dante Uzel on 22 July 2024 14:55
Alpine Esports, the esports division of French automotive brand Alpine, has undergone a rebranding to Alpine Sim Racing, emphasizing its dedication to the world of simulated racing.
Alongside this rebranding, Alpine Sim Racing has announced a strategic partnership with G2 Esports, a prominent European esports organization. While specific details regarding the partnership's structure have not been disclosed, David Gendry, Global Marketing & Communications Director at Alpine, highlighted in a statement that the collaboration aims to enhance Alpine Sim Racing's performance and competitive edge.
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Alban Dechelotte, CEO, G2 Esports stated "At G2 Esports, we strive for competitive excellence and we see those values mirrored in Alpine, which is why we’re excited to announce our partnership together as we work towards the future of Sim Racing. Sim Racing is an incredible opportunity for not only gaming and esports fans, but also general fans of F1 and it has the unique ability to bring multiple communities together for the love of the race and motorsports. This partnership is a turning point for G2, we believe in the future of Sim Racing and Alpine will enable us to keep bringing trophies home, with an incredibly passionate, data-driven, and technologically advanced partner by our side."
Tags: Alpine Sim Racing
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