Astralis X Elgiganten Partnership Expanded

Astralis X Elgiganten Partnership Expanded

Business

24 September 2024 17:34

Astralis has partnered with electronics retailer Elgiganten to launch an initiative aimed at combating toxic behavior in gaming and esports. The campaign, titled "Less Flaming, More Gaming," encourages gamers to foster a positive environment in both casual and competitive matches.

As part of the initiative, Astralis’ Counter-Strike roster will appear in promotional materials, pledging against toxicity. The pledge also includes promotional discount codes for gaming gear on Elgiganten’s website, with each code comprising over 100 characters, representing statements against toxic behavior to encourage reflection on the importance of positive interactions.

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Frederik ‘MinisterN’ Brandt, Content Creator for Astralis, commented on the initiative: “I’m thrilled that we’re highlighting online behaviour, especially the harsh tone within the gaming community. As a father of two small children stepping into the digital world, I know how important it is to set a positive example in a space still dominated by hate speech, toxicity, and sexism. We must enforce zero tolerance for such behaviour! Fortunately, together, we can make a difference and set a higher standard for the next generation.”

Tags: Astralis

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