Challengermode and Shikenso Analytics Reveals an Esports Whitepaper

23 February 2024 09:46

Challengermode, in collaboration with data analytics firm Shikenso Analytics, has released an esports whitepaper centered on engagement within the industry. The whitepaper will b e titled as "2024 Playbook for Authentic Engagement in Competitive Gaming," the publication aims to offer brands and organizations insights and strategies for effectively connecting with esports audiences.

Philip Hübner, Chief Business Development Officer at Challengermode, stated “In today’s esports world, authenticity isn’t a bonus—it’s essential. Through our ‘2024 Playbook,’ created with Shikenso Analytics, we’re guiding brands on how to genuinely connect with gamers. It’s not just about advertising; it’s about understanding and becoming a meaningful part of the gaming community. This whitepaper is our blueprint for building real, respectful, and impactful relationships in competitive gaming.”