Written by Dante Uzel on 15 July 2024 16:23
Bonham Wills & Associates (BWA) has announced a strategic partnership with Shikenso Analytics, an AI-analytics firm based in Germany. According to release, this collaboration positions BWA as Shikenso's North American counterpart, integrating Shikenso's AI technology and data solutions with BWA's marketing strategies. The aim is to revolutionize sponsorship analytics across traditional sports and sponsorship industries.
Shikenso Analytics offers insights that help brands and rights holders optimize ROI. The platform technology enables real-time tracking of branded media values and audience engagement across multiple platforms.
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Tom Wills, CEO of Bonham Wills & Associates, stated, "Our partner, Shikenso Analytics, aligns perfectly with our mission to deliver data-driven results that enhance the commercial success of our clients. We are excited to bring Shikenso to the North American market and integrate Shikenso's Al capabilities to offer more targeted and effective sponsorship strategies and bring measurable value to our clients and their sponsorship assets."
Tags: Shikenso Analytics
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