Written by Dante Uzel on 04 December 2024 11:47
MOONTON Games, the developer behind Mobile Legends: Bang Bang (MLBB), has partnered with Shikenso Analytics to enhance sponsorship insights for the M6 World Championship. Shikenso’s AI-powered analytics will provide precise media valuation, exposure measurement, and actionable insights across digital and social platforms, helping track sponsorships more effectively.
The M6 World Championship, with a USD 1 million prize pool, features top esports teams and is supported by partners like Qiddiya, ASUS Republic of Gamers (ROG), Fairrie, Hello Panda, and Secretlab. This collaboration aims to maximize sponsorship value and improve partner success.
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Ringo Lung, Regional Esports Sales at MOONTON Games, said, “Shikenso’s data expertise ensures that every brand moment, from livestreams to social media, is accurately tracked and valued. Their insights help us optimize sponsorships and identify the most effective channels to maximize partner visibility.”
Tags: MOONTON Games Shikenso Analytics
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