Esports World Cup Partners with Mentos

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News/Esports World Cup Partners with Mentos

Written by Dante Uzel on 10 July 2024 19:00

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Mentos Gum and the Esports World Cup Foundation have unveiled a significant new partnership for the upcoming Esports World Cup ("EWC"), the premier gaming festival happening this summer in Riyadh, Saudi Arabia. As a Main Partner of the EWC, Mentos Gum will serve as the event’s official chewing gum sponsor.

The 2024 Esports World Cup marks the inaugural edition of an international esports tournament series, succeeding the Gamers8 festival. Organized by the Esports World Cup Foundation and supported by Saudi Arabia's Public Investment Fund, the event is scheduled to occur in Riyadh, Saudi Arabia, spanning from July 3 to August 25, 2024. It will encompass 22 events across 21 diverse video game titles, boasting the largest collective prize pool ever in esports, exceeding US$60m.

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Mohammed Al Nimer, Sales Director, Esports World Cup Foundation stated “We are excited to join forces with an exceptional brand like Mentos Gum to help relax and entertain the esports community, our partnership will highlight the importance of de-stressing while gaming, and elevate the experience of all visitors at the Esports World Cup. I strongly recommend that all fans joining us in Riyadh for EWC check out the Mentos Gum booths, play a few games and snack on some refreshing Mentos!”

Tags: Esports World Cup

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