Hanwha Life Esports Partners with Monster

Business

09 April 2025 12:30

Korean esports organization Hanwha Life Esports (HLE) has announced a new partnership with energy drink giant Monster Energy. Under the terms of the deal, HLE will receive Monster Energy products, and the brand’s logo will be prominently displayed on the left shoulder of the team's jerseys. In addition, the partnership will see HLE create unique content featuring Monster Energy products, which will be showcased in both online and offline campaigns and events for fans.

This collaboration with Monster Energy marks the second partnership announcement for HLE in recent weeks, following the renewal of their deal with THE PLAZA hotel last month.

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Monster Energy has a long history of partnering with esports organizations and teams, with current sponsorships including North American esports powerhouse Team Liquid. The brand was also previously associated with Evil Geniuses and has ongoing partnerships with OverActive Media’s Toronto Ultra and Vietnamese esports team GAM Esports, among others.

Owned by Hanwha Life Insurance, a subsidiary of the South Korean conglomerate Hanwha Group, Hanwha Life Esports competes in popular titles like League of Legends and KartRider, further solidifying its presence in the esports industry.

Tags: Hanwha Life Esports

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