Jack Martin Joins 100 Thieves

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News/Jack Martin Joins 100 Thieves
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Jack Martin Joins 100 Thieves

Hires

06 January 2026 08:29

100 Thieves has officially named Apex Legends personality Jack Martin, better known online as NiceWigg, as a co-owner of the esports organization. The announcement marks a major step in NiceWigg’s career and shows how content creators can grow into leadership roles within esports teams.

The news was first shared by 100 Thieves on X (formerly Twitter) through a short announcement video. The post included only two words: “Welcome, co-owner.” Soon after, NiceWigg posted his own message on the platform, writing: “No longer a creator. Now a co-owner.”

The reveal was presented as a lighthearted skit. In the video, NiceWigg appears confused after learning that he had been “dropped” as a creator. The mood quickly changes when 100 Thieves Founder and CEO Matthew “Nadeshot” Haag explains the truth.

“You’re not a creator anymore. You’re a co-owner,” Nadeshot said in the video.

NiceWigg’s Journey in Apex Legends

Before becoming a full-time streamer and broadcaster, he was a professional Apex Legends player. He was also one of the first controller players to gain major attention at the highest level of competitive play.

After stepping away from pro competition, NiceWigg built a strong reputation as a broadcaster. He is especially known for co-streaming Apex Legends Global Series (ALGS) events. His streams often explain high-level gameplay in a way that is easy to understand, which helped him grow a large and loyal audience.

Over time, NiceWigg became one of the most recognizable voices in the Apex Legends esports scene. His passion for the game and deep knowledge of competition made him an important figure not just for fans, but also for the esport as a whole.

More:ZeniMax Veteran Matt Firor Leaves Company

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100thieves.png
Jack Martin Joins 100 Thieves

Hires

06 January 2026 08:29

100 Thieves has officially named Apex Legends personality Jack Martin, better known online as NiceWigg, as a co-owner of the esports organization. The announcement marks a major step in NiceWigg’s career and shows how content creators can grow into leadership roles within esports teams.

The news was first shared by 100 Thieves on X (formerly Twitter) through a short announcement video. The post included only two words: “Welcome, co-owner.” Soon after, NiceWigg posted his own message on the platform, writing: “No longer a creator. Now a co-owner.”

The reveal was presented as a lighthearted skit. In the video, NiceWigg appears confused after learning that he had been “dropped” as a creator. The mood quickly changes when 100 Thieves Founder and CEO Matthew “Nadeshot” Haag explains the truth.

“You’re not a creator anymore. You’re a co-owner,” Nadeshot said in the video.

NiceWigg’s Journey in Apex Legends

Before becoming a full-time streamer and broadcaster, he was a professional Apex Legends player. He was also one of the first controller players to gain major attention at the highest level of competitive play.

After stepping away from pro competition, NiceWigg built a strong reputation as a broadcaster. He is especially known for co-streaming Apex Legends Global Series (ALGS) events. His streams often explain high-level gameplay in a way that is easy to understand, which helped him grow a large and loyal audience.

Over time, NiceWigg became one of the most recognizable voices in the Apex Legends esports scene. His passion for the game and deep knowledge of competition made him an important figure not just for fans, but also for the esport as a whole.

More:ZeniMax Veteran Matt Firor Leaves Company

Share:Twitter.pngFacebook.pngInstagram.pngLinkedin.png
Sources:
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