Written by Dante Uzel on 21 January 2025 14:16
Source: Ninjas in Pyjamas
Esports holding company NIP Group (NIP) has announced a multi-year partnership with ADIO Holdings Restricted Limited (ADIO), a company established by the Abu Dhabi Investment Office, a sovereign wealth fund.
Under the agreement, ADIO will provide NIP with up to $40 million over four years, contingent on meeting certain conditions, including performance milestones, key performance indicators (KPIs), and revenue targets. As part of the deal, NIP will establish its global headquarters in Abu Dhabi, aiming to expand its footprint in the MENA region and beyond.
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The partnership will support NIP's growth across multiple sectors, including esports, game publishing, events production, talent management, and creative studios. Additionally, NIP will advise ADIO on strategies to build a robust gaming and esports ecosystem in the UAE.
Hicham Chahine, Co-CEO of NIP Group, expressed enthusiasm about the partnership, stating, “We’re thrilled to collaborate with ADIO as we merge our Eastern and Western operations, creating a truly global headquarters that reflects not only our company’s growth but also the burgeoning gaming and entertainment scene in the Middle East.”
Tags: Ninjas in Pyjamas
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