NRG Partners with Spectrum

NRG Partners with Spectrum

Business

26 October 2024 06:01

NRG has announced a multi-year partnership with Spectrum, a US-based internet provider, extending their naming rights deal for the NRG Spectrum Castle, the organization’s Los Angeles headquarters, for an additional three years. Spectrum will be prominently featured on NRG’s esports jerseys, and its services will be utilized at both the LA headquarters and the Culver City training facility.

The partnership includes a new event series called ‘Storm the Castle,’ which aims to turn the NRG Spectrum Castle into a hub for gaming and entertainment experiences. The first event, scheduled for October 25th-26th, will feature a Minecraft-themed haunted house and a musical performance by rapper KYLE, allowing fans to explore the NRG Spectrum Castle.

Additionally, NRG’s casual gaming brand, Full Squad Gaming, will participate in activations as part of its ‘Gaming Tour of America’ initiative, providing fans with live events, influencer partnerships, and content creation opportunities.

Tags: NRG

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