South Korean publisher Neowiz, known for hits like Lies of P, is diving deeper into generative AI to streamline its operations and enhance decision-making.
In a recent interview with Game Informer, co-CEO Sean Kim revealed that the company is "actively exploring" how generative AI "can enhance [its] internal publishing productivity."The focus is on integrating "advanced learning tools" into research and development, particularly for automating "routine operational tasks such as test processing and analysing large volumes of operational data.""AI utilisation can also enable our expert teams to work faster and focus their energy on refining core strategies with our partners to maximise player engagement," said Kim."By processing data faster, our teams will arrive at better, more informed strategic decisions on how best to support our developers and engage with our community."Kim emphasized the widespread adoption of AI in the Korean gaming industry, noting that it's "hard to find a game company [in Korea] that isn't using AI in some way" and that, "at the very least, companies are either using ChatGPT or Gemini."
Krafton's Bold AI-First PushNeowiz isn't alone in this trend. Fellow Korean giant Krafton – publisher of PUBG: Battlegrounds – announced in October 2025 its ambition to become an "AI-first company" through a major reorganization.
The company stated it would be "prioritising AI as a central and primary means of problem solving" to "foster change in individuals and organisations, increase company-wide productivity, and accelerate mid- to long-term corporate value growth.""We will leap forward as a company that promotes the growth of members and expands the organisation's areas of challenge through AI," said Krafton CEO Kim Chang-han.A month later, Krafton introduced a voluntary resignation program, while stressing that the reorganization was not aimed at reducing headcount.
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