Written by Dante Uzel on 23 May 2024 12:43
Nongshim is now the official partner for Die Techniker Prime League, the League of Legends league for the DACH region. The company will collaborate with Freaks 4U Gaming, the league's organizer, on activations.
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The specifics of these activations have not been revealed. This partnership marks Nongshim's debut in the DACH market. Andreas Meister, Chief Revenue Officer of Freaks 4U Gaming, stated that Nongshim's extensive esports background will benefit the Prime League, a major regional league in Europe.
The financial details of the partnership were not revealed. Freaks 4U Gaming revealed the news with the following message "We proudly welcome Nongshim Co., Ltd. Shim as a Main Partner of the League of Legends Prime League! After sponsoring the Korean LoL team Redforce for many years, Korea’s best-known instant noodle brand is now making its debut in the German esports scene by supporting one of the biggest LoL leagues in Europe."
Tags: League of Legends Prime League
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