Written by Dante Uzel on 31 October 2024 16:18
Quadrant has announced it will no longer participate in the Halo Championship Series, Halo's premier esports league, and will shift its focus away from competitive esports towards fashion, content, and motorsport. Founded by Formula 1 driver Lando Norris, Quadrant has positioned itself at the intersection of esports, fashion, and popular culture.
The organization's esports efforts were primarily linked to Halo, where it achieved mixed competitive success and hosted the first-ever Halo Infinite Major in Europe in May. Quadrant also competed in Rocket League through a partnership with Veloce Esports, but that team disbanded in 2023.
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While Quadrant has had content creators in various games, its focus has always leaned more towards merchandise and motorsport than competitive esports. Now, the company has decided to fully shift its emphasis away from esports.
Tags: Quadrant
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