Roccat Brand to Disappear

Business

19 April 2024 16:08

Turtle Beach announced the removal of Roccat brand. The company stated that they want to go forward under one label. German brand Roccat was acquired by Turtle Beach in 2019 for $19.2m. The brand has been under Turtle Beach umbrella since then, however, worked independently. The company had offices in Taipei and Los Angeles.

The flagship keyboard series, the Vulcan line, featured Roccat's proprietary Titan Switch Optical switches, developed in-house. Hamburg based company was founded in 2006 by Renê Korte. Some of the most well-known products of Roccat will be labeled as Turtle Beach Vulcan II Max and Turtle Beach Kone. Roccat brand on all social media channels will also be labeled as Turtle Beach. Roccat PC peripheral brand will be integrated fully into parent company Turtle Beach.

More: ELO Agency Launched

The company officials stated "We want to bring a greater level of integration to our family of products across console, PC and simulation, we felt that time and resources would be best spent focusing under a single brand and creating a range of products that matter most to gamers."'

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Roccat Brand to Disappear

Business

19 April 2024 16:08

Tags: Roccat

Turtle Beach announced the removal of Roccat brand. The company stated that they want to go forward under one label. German brand Roccat was acquired by Turtle Beach in 2019 for $19.2m. The brand has been under Turtle Beach umbrella since then, however, worked independently. The company had offices in Taipei and Los Angeles.

The flagship keyboard series, the Vulcan line, featured Roccat's proprietary Titan Switch Optical switches, developed in-house. Hamburg based company was founded in 2006 by Renê Korte. Some of the most well-known products of Roccat will be labeled as Turtle Beach Vulcan II Max and Turtle Beach Kone. Roccat brand on all social media channels will also be labeled as Turtle Beach. Roccat PC peripheral brand will be integrated fully into parent company Turtle Beach.

More: ELO Agency Launched

The company officials stated "We want to bring a greater level of integration to our family of products across console, PC and simulation, we felt that time and resources would be best spent focusing under a single brand and creating a range of products that matter most to gamers."'

Share:

Sources:

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