Rumour: Ubisoft is Tanking Stock Price Deliberately

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News/Rumour: Ubisoft is Tanking Stock Price Deliberately

Written by Dante Uzel on 31 March 2025 11:24

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Ubisoft, the French gaming giant behind popular franchises like Assassin’s Creed, Far Cry, and Tom Clancy’s Rainbow Six, is facing serious allegations that it has been intentionally undermining the value of the company, potentially setting the stage for bankruptcy and abandoning its obligations to employees. These claims, made by an anonymous source allegedly within the company, have sparked widespread concern regarding corporate ethics and the treatment of workers.

The controversy began on Thursday when Ubisoft announced the creation of a new subsidiary focused on its most profitable intellectual properties (IPs), including Assassin’s Creed and Rainbow Six. In a deal involving Tencent, an investment of €1.16 billion ($1.3 billion) for a 25% stake in the new entity, which would carry an estimated total value of €4 billion ($4.3 billion). This move is being interpreted by some as an attempt to shift valuable assets away from Ubisoft’s original company, leaving behind a shell entity saddled with debt and struggling to survive.

The Allegations Against Ubisoft

The most alarming aspect of the situation revolves around claims that Ubisoft has been manipulating its employees for years by encouraging them to buy company shares in lieu of traditional bonuses. According to the anonymous source, Ubisoft offered employees the opportunity to purchase shares at “preferential” prices starting in 2015, with the expectation that their investments would grow in value as the company prospered. Many workers reportedly poured their savings into the shares, with some even taking out loans, believing they were securing their future alongside the company they helped build.

However, the company’s recent actions, including the creation of the new subsidiary and potential plans for bankruptcy, have led to accusations of betrayal. The whistleblower claims that the shares are now nearly worthless, with some employees facing losses of up to 85% of their original investment. They were reportedly locked into holding these shares for five years, unable to sell or exit their positions even as Ubisoft’s stock value steadily declined.

As a result, these employees now face a grim reality: they can either sell their shares at a steep loss or hold out, hoping for a recovery that may never come. According to the anonymous poster, many employees are now realizing that their investments may be lost entirely, as the company could be positioning itself for bankruptcy in the near future, rendering their shares valueless.

Tags: Ubisoft

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