The Experimentation Group Revealed

Business

18 October 2023 13:49

Former EA and King executives David Nelson, Tom Storr, and Phillip Black revealed The Experimentation Group. Nelson, former VP of portfolio games at King stated '"We had experiments, not conjecture, to prove it. We discovered what really mattered to our players. Now, we are bringing that process to the rest of the industry."" Black, stated "We're here to prove what science is and, more importantly, how science grows games. At this stage, the organisation hasn't explained its methodology or how its "science"

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