Written by Dante Uzel on 19 June 2024 14:55
KitKat has partnered with the Esports World Cup Foundation in Saudi Arabia. The collaboration aims to promote KitKat's 'Have a Break' philosophy among gamers by integrating esports activations. KitKat will set up a booth at the Esports World Cup events, offering products to spectators and emphasizing the importance of taking breaks during gaming sessions.
This partnership follows KitKat's renewals with Riot Games' LEC and EMEA Masters tournaments, as well as with esports organization GIANTX earlier this year.
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Mohammed Al Nimer, Sales Director, Esports World Cup Foundation stated ”This collaboration will not only enhance the experience of all visitors, but also highlight the importance of having strategic breaks for better performance. I highly encourage all fans attending the Esports World Cup to visit the KITKAT booth, have a break and enjoy some delicious KITKAT goodies!”
Esports World Cup will take place in Saudi Arabia. Some criticized the competition and its partners, due to human rights records of Saudi Arabia. Most notably Esports Awards was criticized for partnering with the event some panel members announced their disappointment.
Tags: Esports World Cup KitKat
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