Written by Dante Uzel on 21 June 2024 10:32
The Esports World Cup Foundation and adidas have announced a new partnership for the upcoming Esports World Cup in Riyadh, Saudi Arabia.
According to the release, adidas will serve as the official merchandise sponsor of the event, providing exclusive, co-branded premium kits for esports athletes, ushers, and other crew members. The partnership aims to support tournament participants in their "quest for victory" during the event, scheduled to run from July 4th to August 25th, 2024.
The Esports World Cup will feature a total prize pool of $60m across various games including Call of Duty: Modern Warfare III, Call of Duty: Warzone, Tom Clancy’s Rainbow 6 SiegeApex Legends, Counter-Strike 2, Dota 2, EA Sports FC 24, Fortnite, Free Fire, Honor of Kings, League of Legends, Mobile Legends: Bang Bang, Overwatch 2, PUBG Battlegrounds, PUBG Mobile, ESL R1, Rocket League, StarCraft II, Street Fighter 6, Teamfight Tactics, TEKKEN 8, and Apex Legends.
More:Esports World Cup Partners with KitKat
Bilal Fares, SVP & General Manager Middle East, North Africa, Ukraine, Central Asia, and The Caucasus, adidas stated “Our return to Riyadh underscores our commitment to this dynamic community. This collaboration highlights adidas’ dedication to the Kingdom’s growing gaming scene and our ongoing exploration of sports and entertainment.”
Tags: Esports World Cup Adidas
Related news
