Team Vitality Reveals RushBee

Team Vitality Reveals RushBee

Business

30 April 2025 10:34

Esports organization Team Vitality has launched RushBee, a new marketing agency focused on helping brands connect with Gen Z and Gen Alpha through gaming, entertainment, and digital culture.

The agency will offer services across brand strategy, creative development, media planning, and experiential marketing. Its goal is to produce campaigns that are culturally relevant and platform-native, particularly for audiences active on Twitch, TikTok, and YouTube.

RushBee builds on Team Vitality’s experience in esports, content creation, and community building, but is positioned to work beyond the gaming sector. It will provide strategic consulting and campaign execution for brands looking to reach younger demographics through immersive and social-first experiences.

More:Zakazane Secures $1m

The agency is led by François-Xavier Roux, a former executive at M6 Music, Paramount Media Networks, and Endemol.

“Through RushBee, we want to channel the expertise we've developed in esports to service more traditional brands,” said Roux. “The high expectations of gaming and esports communities have pushed us to move faster, think sharper, and execute with greater precision than traditional agencies, especially when it comes to creativity and data.”

RushBee’s launch comes as brands increasingly seek to engage younger consumers through emerging digital platforms and gaming-adjacent culture.

Tags: Team Vitality

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Team Vitality Reveals RushBee

Business

30 April 2025 10:34

Tags: Team Vitality

Esports organization Team Vitality has launched RushBee, a new marketing agency focused on helping brands connect with Gen Z and Gen Alpha through gaming, entertainment, and digital culture.

The agency will offer services across brand strategy, creative development, media planning, and experiential marketing. Its goal is to produce campaigns that are culturally relevant and platform-native, particularly for audiences active on Twitch, TikTok, and YouTube.

RushBee builds on Team Vitality’s experience in esports, content creation, and community building, but is positioned to work beyond the gaming sector. It will provide strategic consulting and campaign execution for brands looking to reach younger demographics through immersive and social-first experiences.

More:Zakazane Secures $1m

The agency is led by François-Xavier Roux, a former executive at M6 Music, Paramount Media Networks, and Endemol.

“Through RushBee, we want to channel the expertise we've developed in esports to service more traditional brands,” said Roux. “The high expectations of gaming and esports communities have pushed us to move faster, think sharper, and execute with greater precision than traditional agencies, especially when it comes to creativity and data.”

RushBee’s launch comes as brands increasingly seek to engage younger consumers through emerging digital platforms and gaming-adjacent culture.

Share:

Sources:

Report mistake Submit news

Related news

View All

Team Vitality Partners with Skin.Land

French esports organization Team Vitality has entered into a new partnership with Skin.Land, a leading Counter-Strike skin marketplace. The collaboration,...

Sponsorships

Oct 28, 2025

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Team Vitality has made one of the biggest moves of the VALORANT off-season, officially signing Timofey “Chronicle” Khromov, one of...

Transfer Market

Oct 27, 2025

Team Vitality Partners with Stake

Team Vitality has entered a multi-year international partnership with betting and gaming company Stake, designating the firm as the official...

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Jul 26, 2025

Vitality to Acquire Bigetron Esports

Team Vitality has announced the acquisition of Indonesian esports organization Bigetron Esports, marking its entry into the Southeast...

Mergers and Acquisitions

May 15, 2025

Team Vitality Benches "Hylissang"

Team Vitality announced that veteran support Zdravets “Hylissang” Galabov has been moved to the inactive roster, with Yasin “Nisqy”...

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Mar 07, 2025