EA Launches The Sims 4 Marketplace on March 17 With Creator Revenue Share and New Maker Program
News/EA Launches The Sims 4 Marketplace on March 17 With Creator Revenue Share and New Maker Program
Business
04 March 2026 10:22
TL;DR
- EA is launching the Sims Maker Program and The Sims 4 Marketplace on March 17, 2026 for PC and Mac, giving custom content creators an official in-game platform to publish and sell their work with creative ownership over pricing and packaging.
- Creators earn through a virtual currency called Moola, receiving a 30% revenue share, equivalent to $0.30 for every 100 Moola spent, while EA covers platform fees, VAT, server costs, and handles translation into 18 languages.
EA is bringing The Sims 4's custom content community into an official marketplace for the first time. The Sims Maker Program launches March 17, 2026 on PC and Mac, with PlayStation and Xbox support following in subsequent months. It represents a significant structural shift for a game whose modding and custom content ecosystem has operated almost entirely outside official EA infrastructure for over two decades.
The premise is straightforward. Creators, designated as "Makers" within the programme, build content and publish it through The Sims 4 Marketplace as Maker Packs. Each pack contains between three and 30 assets across Create-A-Sim and Build/Buy mode categories. EA has confirmed that Makers will have "creative ownership of their work and decide how their content is packaged and priced, within the Marketplace guidelines," which preserves meaningful autonomy while placing the distribution within EA's platform.
Revenue comes through Moola, the programme's virtual currency. Makers receive a 30% share, which translates to $0.30 earned for every 100 Moola spent on their content. EA says it is covering all publication costs, including platform fees, VAT, server costs, and translation across 18 supported languages, which means the 30% is a net figure rather than a pre-deduction headline number. The comparison to Roblox is unavoidable. Roblox's UGC marketplace offers creators between 50% and 70% revenue, making EA's 30% cut look conservative. That gap will feature prominently in community discussions about whether the Sims Maker Program is a genuine opportunity or an undervalued one.
More:Call of Duty Has the Worst Cheating Problem in Gaming, New Study Reveals
Related news
View AllEA Sports has confirmed it will not release F1 26, breaking its annual tradition for the Formula 1 game series....
More
Nov 19, 2025
Electronic Arts has announced its plans to lay off some of its staff following the cancellation of two of...
Business
Feb 27, 2024
EA SPORTS FC Pro of EA FC, in collaboration with the European football association UEFA, has unveiled its latest initiative,...
Business
Jan 23, 2024
TL;DR * Rec Room Inc. has announced its social VR platform will close permanently on June 1, 2026, with the...
Business
Apr 01, 2026
TL;DR * Crystal Dynamics, the studio behind the Tomb Raider series, is reportedly developing a new The Lord of the...
Business
Apr 01, 2026
Business
04 March 2026 10:22
TL;DR
- EA is launching the Sims Maker Program and The Sims 4 Marketplace on March 17, 2026 for PC and Mac, giving custom content creators an official in-game platform to publish and sell their work with creative ownership over pricing and packaging.
- Creators earn through a virtual currency called Moola, receiving a 30% revenue share, equivalent to $0.30 for every 100 Moola spent, while EA covers platform fees, VAT, server costs, and handles translation into 18 languages.
EA is bringing The Sims 4's custom content community into an official marketplace for the first time. The Sims Maker Program launches March 17, 2026 on PC and Mac, with PlayStation and Xbox support following in subsequent months. It represents a significant structural shift for a game whose modding and custom content ecosystem has operated almost entirely outside official EA infrastructure for over two decades.
The premise is straightforward. Creators, designated as "Makers" within the programme, build content and publish it through The Sims 4 Marketplace as Maker Packs. Each pack contains between three and 30 assets across Create-A-Sim and Build/Buy mode categories. EA has confirmed that Makers will have "creative ownership of their work and decide how their content is packaged and priced, within the Marketplace guidelines," which preserves meaningful autonomy while placing the distribution within EA's platform.
Revenue comes through Moola, the programme's virtual currency. Makers receive a 30% share, which translates to $0.30 earned for every 100 Moola spent on their content. EA says it is covering all publication costs, including platform fees, VAT, server costs, and translation across 18 supported languages, which means the 30% is a net figure rather than a pre-deduction headline number. The comparison to Roblox is unavoidable. Roblox's UGC marketplace offers creators between 50% and 70% revenue, making EA's 30% cut look conservative. That gap will feature prominently in community discussions about whether the Sims Maker Program is a genuine opportunity or an undervalued one.
More:Call of Duty Has the Worst Cheating Problem in Gaming, New Study Reveals
Related news
View AllEA Sports has confirmed it will not release F1 26, breaking its annual tradition for the Formula 1 game series....
More
Nov 19, 2025
Electronic Arts has announced its plans to lay off some of its staff following the cancellation of two of...
Business
Feb 27, 2024
EA SPORTS FC Pro of EA FC, in collaboration with the European football association UEFA, has unveiled its latest initiative,...
Business
Jan 23, 2024
TL;DR * Rec Room Inc. has announced its social VR platform will close permanently on June 1, 2026, with the...
Business
Apr 01, 2026
TL;DR * Crystal Dynamics, the studio behind the Tomb Raider series, is reportedly developing a new The Lord of the...
Business
Apr 01, 2026