Ninjas in Pyjamas Partners with Shikenso

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Written by Dante Uzel on 01 November 2023 14:12

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Source: Ninjas in Pyjamas


Ninjas in Pyjamas announced a new partnership with Shikenso Analytics. Through this partnership, Ninjas in Pyjamas will use Shikenso Analytics' AI platform to oversee the effects of the partnership. NiP will evaluate and compare the performance of its existing partners. Ninja's in Pyjamas recently announced a new Head of Partnership Sales.

Jonas Gundersen, Group COO, Ninjas in Pyjamas stated “Esports has been undergoing a radical change in maturity over these past years. Graduating from being an esports team of gamers into mainstream gaming brands, means a there's drastic need for modernising the infrastructure. NIP Group has long been focused on a data driven approach to business operations, and adding Shikenso as a strategic partner in data-analytics, is natural next step in building the core of what our current and future commercial offering will shape in to.”

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