100 Thieves Sold Juvee!

Written by Dante Uzel on 19 January 2024 15:40

Source: 100 Thieves

100 Thieves announced the sale of Juvee beverage brand to Sprecher Brewing. Juvee will be relocated to Greater Milwaukee. The financial details of the deal were not revealed. Co-founder Sam Keene stated "We’ve experienced incredible growth since Juvee’s launch and this acquisition will help the brand reach more of our passionate consumers, while also introducing them to the full family of Sprecher beverages. I’m thrilled for Juvee to find a new home at Sprecher and ready to bring the same energy to the company’s marketing team.”

Tags: 100 Thieves

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